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Issue 14 - July 2005
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Innovation Journey to Aqua Star and Banyan Tree Hotels and Resorts

By Vincent Lim Kheng Joo, HOD, I&E/Student Leadership, Admiralty Secondary School
 
Admiralty Secondary embarked on an Innovation Journey to enrich the learning experience of its students and teachers through partnerships with industry players. The first Innovation Journey was set up with Aqua Star Trading on 13 and 14 March 2005 for students and a five-day programme for teachers in June 2005. It was followed by a one-day Workshop on Service Innovation for teachers at Banyan Tree Hotels and Resorts on 21 June 2005.

Learning Journey @Aqua Star for Students
A total of 30 students from Sec 1 to Sec 4 participated in this event. Mr Jeffrey Teo of Aqua Star shared with the students his experience in managing an aquarium chain store with three outlets. He also taught the students how to set up a marine tank, how to test water conditions to ensure their suitability for marine fish, and how to unpack newly-arrived fish into their respective fish tanks.
The students learnt a lot from him with regards to the skills essential for serving customers and running an organized, smooth and effective business, which included branding, categorization, arrangement of products, stock management and strategies to improve the ways of operating the business.

Students at aquarium outlet
Stocking the aquarium
Students learn about different entrepreneurial skills for running an aquarium chain.

This experience at Aqua Star has spurred some of the students to come up with a business proposal for the Citibank-YMCA Youth for Causes Programme. Youth for Causes is a community initiative that aims to be a catalyst in promoting social entrepreneurship among youths in Singapore. It functions as a “social venture capital fund” by providing youths, aged 15 to 35 years of age, with seed funds and resources to execute a creative idea which they believe will benefit and support a non-profit organisation of their choice.

The students’ efforts paid off as they were one of the hundred teams selected to develop and implement their projects.

Ms Kong and Mr Teo
Ms Jocelyn Kong, engaged in the TWA with Aqua Star, learns from owner Mr Jeffrey Teo.
TWA @ Aqua Star for Two Teachers
Two Science teachers from the N7 Cluster were attached to Aqua Star for a five-day TWA experience. A rigorous programme was designed to enable them to learn about Aqua Star’s innovative business operations. Ms Jocelyn Kong of Admiralty Secondary learnt about its innovative filter system which simplifies the process of changing water for 100 fighting fish. Mr Collin Chew of Si Ling Primary, learnt about the common diseases of tropical fish and the treatment solutions available in Singapore aquarium retail outlets and fish farms. Upon returning to school, they shared their experience with their students and fellow teachers, and even initiated projects.

“Changing Context” Workshop for N7 Cluster Staff

Teachers of N7 Cluster visited Banyan Tree Hotels and Resorts for a “changing context” workshop on Service Innovation during the mid-year break. They found that strategies and concepts adopted in the corporate world are also relevant to schools and the teaching profession.

The Banyan Tree Hotels & Resorts played host to 56 principals, Heads of Department and teachers from N7 Cluster on 21 June 2005.

Ms Crystal Seah, Director of Customer Relations Management, shared about the infusion of innovation into their corporate and business strategies as well as product development and marketing strategies. The term “Service Innovation” was also shared with the teachers and we found it relevant to the teaching profession.

Mr Michael Kwee, Manager of Corporate Social Responsibility, then discussed the role of social responsibility as part of corporate strategy, which was similar in purpose to our Community Involvement Programme. Teachers were given a tour of Banyan Tree Hotels and Resort’s Museum Shop at the Asian Civilisations Museum where they learnt about the company’s efforts in conserving indigenous arts and culture.


 
     

 


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